London to Tunisia by bicycle
June 2023
Cyclist Magazine
Digital diary series
A +2,300km 18-day solo bikepacking trip from London to Tunisia, taking in England, France, Belgium, a swig of Germany, Switzerland, Italy, and finally Tunisia. I pitched a once in a lifetime ride from London to Tunisia to visit my friend who lived there, without flying.
I worked with brands including Ribble, Maap, Restrap, Precision Hydration, Alpkit and LifeSystems to use the ride as the perfect product testing opportunity, producing multiple in-depth product reviews as well as the diary series.
Each day, I shared stories about my trip on social media, growing the social Cyclist following by 15%.
My sandwich commentary was hugely popular, as was my humour-led content.
